Trained as an architect, I was also always close to the world of graphics and design. What a challenge to create an image or logo that literally ‘becomes’ — that stands in for the brand. Here Minimalism does indeed reign, and simplicity is king. My design for the logo of Open Hands Foundation tried to achieve this, with a simple ink spill/line, that could be interpreted alternatively as a sailing boat, a dove and even an open hand itself. Perhaps the main difference between design and art is to be found here: Design is by necessity conceptual and minimalist; Art operates on a higher plane of meaning and must embrace broader constituencies.

Book cover A.Audouard

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Book cover A.Audouard

 

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Book cover A.Audouard

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Logo designed for OPEN HANDS LEGAL SERVICES New York 2012

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VSD MAGAZINE “Pourquoi Dieu n’aime pas les Femmes?” cover design and painting – Nov 19 1992